If you run a small- or medium-sized business, you likely have a very intimate knowledge about your customers’ needs and goals that many of your larger competitors do not. This is why we, at Simbiotrek (sim-bē-ˈä-ˈtrek), believe there is huge opportunity for smaller firms with established offerings to grow and have oversized impact by focusing on customer value.
The modern mega-corporation is an inherently weak vessel for the development of innovation and the generation of customer value. There are too many barriers – from the short-termism of shareholder value and the bureaucracy of compliance, to the distaste for complexity and emergence.Hunter Hastings, on LinkedIn
While your small- or medium-sized business ought not have these problems, and your intimate customer understanding is an “unfair advantage”; to meet the needs of your customers and help them realize their goals, you’ll need to implement new processes and technologies to create the experience your customers expect and to scale your capacity to grow your business. So many companies fail in the planning and execution of these changes, and so many more fail to even imagine how or where to begin. Worse, in many, even most, companies that make the transition and create those new offerings and/or experiences, they end up:
- Losing connectivity to their customers and failing to keep current in the intimate knowledge of their needs and goals
- Ossifying their current knowledge into the new processes, technologies, and organizational structures they implement
- Copying the barriers to “innovation and the generation of customer value” that they see in their larger competitors
Investing in an idea and scaling to deliver it is far from sufficient to realize success. Indeed, it may be the fastest route to destroying the intrinsic advantages of size and agility that brought you to the point of recognizing the opportunity and being ready to seize it. Still, however difficult, we know the transition is possible, and helping companies like yours navigate that transition from imagination to planning and execution, to future agility and ongoing evolution, is Simbiotrek’s mission.
[All change requires more than] knowledge, training, coaching, and other external “activators” … [Through our] cooperative partnership approach, where we’ve integrated with our clients to form cross-company and cross-functional teams; working on everything from strategy to execution, from experimentation to operationalization; … we’ve shown we can avoid this “Achilles’ Heel” and facilitate, accelerate, and realize successful change.Overcoming the “Achilles Heel” of Agile, by Sean Kennedy, on Whatever The Heck That Means