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Growing Your Business and Making It Last

Every entrepreneur dreams of growing their business to serve all the people they envision need their offering. At some point, most entrepreneurs get stuck in the execution and operation of what they’ve built, while their dreams recede with regret in their rear-view mirror. Simbiotrek (sim-bē-ˈä-ˈtrek) was founded to get entrepreneurs unstuck—or better yet, so they avoid getting stuck all together.

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Your Business: The Innovation Engine Society Needs

If you run a small- or medium-sized business, you likely have a very intimate knowledge about your customers’ needs and goals that many of your larger competitors do not. This is why we, at Simbiotrek (sim-bē-ˈä-ˈtrek), believe there is huge opportunity for smaller firms with established offerings to grow and have oversized impact by focusing on customer value.

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Creating Customers and Having Purpose

I recently posted on LinkedIn some thoughts on Peter Drucker’s famous statement, “There is only one valid purpose of a corporation: to create a customer.” My beliefs in customer sovereignty (meaning that customers have the freedom to take their business wherever they want) and in customers experiencing value from your offerings as the ultimate indicator of future success, led me leave an excellent job, company, and colleagues to start my own business. But it takes constant effort to keep focused on adhering to those beliefs, just as it takes constant effort to keep a company focused on its customers.

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Journeys in Journey Mapping

I have had a journey with journey mapping. Through it, I have noticed different types of customer journey maps requiring different inputs and resulting in different outputs/impact over time. I think that there is a time and place for each type of journey map and that it is worth categorizing the kind you’re using or creating in light of what you intend to achieve. I also believe that customer journey maps (and personas and scenarios) if kept as “living assets”, can help give all your teams “line of sight” to your customers, and that they are a powerful catalyst for organizations looking to reinvent themselves as truly customer-centered and empathetic.

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