Topic: Entrepreneurship & The New Business

Learning from Failing

Concert Audience and Stage

I have been listening to the Cautionary Tales podcast all year long as I drive with my 10 year old son to and from his Saturday Art of Problem Solving program. The delivery and style of the stories create both and emotional and intellectual response of joy and satisfaction; frequently mingled with discomfort, sadness, longing, and pathos. This Saturday we listened to another episode and it was no different. Except it was.

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What’s more valuable, electricity or the equipment it powers?

Mineral Point Cell Tower panoramic view

Earlier this week I enjoyed a webinar from the TSIA, From Traditional to XaaS Hardware: Navigating your Digital Transformation, and got many good notes from it. (“X” is for “anything.”) I thought I would share this point because it also illustrates the “mindshift” necessary on the part of vendors and customers to imagine the value of XaaS hardware.

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Growing Your Business and Making It Last

Every entrepreneur dreams of growing their business to serve all the people they envision need their offering. At some point, most entrepreneurs get stuck in the execution and operation of what they’ve built, while their dreams recede with regret in their rear-view mirror. Simbiotrek (sim-bē-ˈä-ˈtrek) was founded to get entrepreneurs unstuck—or better yet, so they avoid getting stuck all together.

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Your Business: The Innovation Engine Society Needs

If you run a small- or medium-sized business, you likely have a very intimate knowledge about your customers’ needs and goals that many of your larger competitors do not. This is why we, at Simbiotrek (sim-bē-ˈä-ˈtrek), believe there is huge opportunity for smaller firms with established offerings to grow and have oversized impact by focusing on customer value.

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Creating Customers and Having Purpose

I recently posted on LinkedIn some thoughts on Peter Drucker’s famous statement, “There is only one valid purpose of a corporation: to create a customer.” My beliefs in customer sovereignty (meaning that customers have the freedom to take their business wherever they want) and in customers experiencing value from your offerings as the ultimate indicator of future success, led me leave an excellent job, company, and colleagues to start my own business. But it takes constant effort to keep focused on adhering to those beliefs, just as it takes constant effort to keep a company focused on its customers.

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Journeys in Journey Mapping

I have had a journey with journey mapping. Through it, I have noticed different types of customer journey maps requiring different inputs and resulting in different outputs/impact over time. I think that there is a time and place for each type of journey map and that it is worth categorizing the kind you’re using or creating in light of what you intend to achieve. I also believe that customer journey maps (and personas and scenarios) if kept as “living assets”, can help give all your teams “line of sight” to your customers, and that they are a powerful catalyst for organizations looking to reinvent themselves as truly customer-centered and empathetic.

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3 Necessities for Becoming a Repeatedly Innovative Organization

The article below was originally published in June 2018 and was based on a previous article from November 2017. Over the course of 2020 I had the opportunity to return to these ideas, refine them, apply them in new situations, and learn a bunch more from my experiences and also the study of others’. I intend to revisit and provide updates and expansions to some of the ideas in this post over the course of 2021 – and beyond: learning is a lifelong activity and learning is at the heart of innovation.

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APIs for Fun and Profit

This is a republishing of an article that I’ve had around in few places, from the old company blog, to medium, and probably somewhere else. It is good for me to review from time to time the importance and impact of APIs in creating a true customer-centered business. We can probably never say it enough because the “techie” nature of APIs makes them an unusual topic for customer experience and business leaders. But the ultimate users of APIs are humans and the ultimate purpose for them is to facilitate value creation.

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