About two months ago I shared my final decision with my supportive leaders and teammates at Globant: I’d be leaving the great situation and fantastic opportunities we’d created together, and starting my own business, Simbiotrek (sim-bÄ“-‘ä-‘trek). Now, what I’d left to go create is starting to emerge…
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I recently posted on LinkedIn some thoughts on Peter Drucker’s famous statement, “There is only one valid purpose of a corporation: to create a customer.” My beliefs in customer sovereignty (meaning that customers have the freedom to take their business wherever they want) and in customers experiencing value from your offerings as the ultimate indicator of future success, led me leave an excellent job, company, and colleagues to start my own business. But it takes constant effort to keep focused on adhering to those beliefs, just as it takes constant effort to keep a company focused on its customers.
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