Some Notes On Reinventing Your Business

antique-style letters

Here are some “old” notes that come a cross a bit like a buzzword soup, but I’m pretty sure there are some germs of good ideas in here. If you can avoid going cross-eyed and dizzy reading the notes (or just scroll right past them), I follow them up with some bullet points that extract what might be those ideas to extract and expand on.

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Creating Customers and Having Purpose

I recently posted on LinkedIn some thoughts on Peter Drucker’s famous statement, “There is only one valid purpose of a corporation: to create a customer.” My beliefs in customer sovereignty (meaning that customers have the freedom to take their business wherever they want) and in customers experiencing value from your offerings as the ultimate indicator of future success, led me leave an excellent job, company, and colleagues to start my own business. But it takes constant effort to keep focused on adhering to those beliefs, just as it takes constant effort to keep a company focused on its customers.

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