As an entrepreneur in our modern digital economy your business needs to leverage technology for success, and “digital transformation” has been the buzzword de jour for years to describe what companies need to do to become competitive in the 21st Century. Even so, business owners rightly respond, “But what is it and do I really need to it?”
Digital Transformation Defined?
Digital transformation marks a rethinking of how an organization uses technology, people, and processes in pursuit of new business models and new revenue streams, driven by changes in customer expectations around products and services.
Clint Boulton, What is digital transformation? A necessary disruption
But “digital transformation” is bigger than the past reactions to technologies and the associated projects. It’s driven by competitive pressures from new orgs that don’t just leverage the tech, but organize and operate differently, not just because of the tech, but because they truly do have their customers at the center of their business.
In this episode of the Whatever The Heck That Means on YouTube we look at the trend that has overshadowed the tech industry for years and that overarches the 3 tech trends we discussed last week: Digital Transformation. Check it out. Like, and subscribe if you do. Comment your thoughts and questions too.
Digital Transformation Defined.
Ultimately, digital transformation isn’t about digital and it isn’t even about transformation.
Yes, new digital tech is key to 21st Century business success. Yes, 20th Century orgs need to change how they organize and operate. Yes, “transformed” and “digitally native” companies get into a kind of flow of continuous adaptation, driven by sensing the value experiences of their customers and the market at large, and responding to it.
That last statement really gets close to the heart of the matter. What has been known as “digital transformation” is really about becoming a sensing and adapting organization that exists for its customers and is structured and operates more like an organism than a mechanism. And becoming is a key word in that statement because as an organism, to stop becoming is to die.
Becoming the organization that senses the experiences of value of our customers today, and adapts quickly and efficiently to deliver even more value to our customers tomorrow.
Sean Kennedy (me)
But, do I need a “digital transformation”?
The answer is “probably”. Comparatively few companies operate as an organism, and comparatively few leaders think about their companies that way. And if you’re not building a 21st Century business, you’re setting yourself up for heartbreak.
But you don’t have to make the journey alone. To talk more about building a beautiful business, and how we might help you do it faster with more fun, contact me through simbiotrek.com.
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