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APIs for Fun and Profit

This is a republishing of an article that I’ve had around in few places, from the old company blog, to medium, and probably somewhere else. It is good for me to review from time to time the importance and impact of APIs in creating a true customer-centered business. We can probably never say it enough because the “techie” nature of APIs makes them an unusual topic for customer experience and business leaders. But the ultimate users of APIs are humans and the ultimate purpose for them is to facilitate value creation.

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