Vision and Mission are two of the most misused and therefore meaningless words in business. But it doesn’t have to, and shouldn’t, be that way.
Read More3 Simple Tech Trends For Your Business
As an entrepreneur in our modern digital economy your business needs to leverage technology for success. But there are so many new techs, and so many old ones. What should I pay attention to? What should I try to use in my business?
Read MoreCreating Customers and Having Purpose
I recently posted on LinkedIn some thoughts on Peter Drucker’s famous statement, “There is only one valid purpose of a corporation: to create a customer.” My beliefs in customer sovereignty (meaning that customers have the freedom to take their business wherever they want) and in customers experiencing value from your offerings as the ultimate indicator of future success, led me leave an excellent job, company, and colleagues to start my own business. But it takes constant effort to keep focused on adhering to those beliefs, just as it takes constant effort to keep a company focused on its customers.
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